Personal brand, Web
Olalekan Biliamin Oba
The resultA personal brand site and a launch campaign built to fill 150 seats.
The challenge
Olalekan Biliamin Oba needed a home online for his public work and for his book, One Rung at a Time.
The book launches on 5 November 2026 at The Zone, Gbagada, with 150 seats in the room. The website had to introduce him properly and fill those seats.
The assumption
"A book launch is just an event."
Every brief has one. It's the belief nobody checked, and it's usually what's costing the most.
The play
We ran the launch as a campaign called The Climb, with a full event plan, budget and creative direction behind it.
The website carries the rest: who he is, what the book is about, and a simple RSVP for the 150 in-person seats.
Scope
Multi-page personal website · RSVP for 150 in-person seats · The Climb launch campaign · Event plan, budget and creative direction