Studythe game.

Notes, playbooks and news from the Aim One Company team. Written for people who make marketing decisions and have to live with them.

The Game

Our graphic series about the calls that win and lose brands the match. Every episode has the same villain: The Assumption.

Latest plays.

Opinion · 20 August 2026

The Problem With Brand Strategy in Africa, and How Aim One Company is Solving It

News · 14 August 2026

Aim One Company Named Leading Brand Strategy & African Market Entry Consultancy at MEA Markets African Excellence Awards 2026

Opinion · 8 June 2026

The Ambition of African Marketing: Why It's Time to Play Bigger

Opinion · 5 May 2026

Marketing Is the Culture Now

Guide · 4 May 2026

Nigerian Marketing Budget Tips: Budgeting Strategies for Marketing in Nigeria

Guide · 20 March 2026

Launching a Brand Successfully in Nigeria: A Strategic Guide for Business Growth

MMP · 2 March 2026

Aim One Company Launches Marketing Mentorship Program 2.0 with Industry Endorsement and Pan-African Participation

Guide · 3 February 2026

Driving Growth with Nigerian Market Insights: Unlocking Nigeria Business Insights

Guide · 16 January 2026

Brand Launch Strategies Nigeria: Steps to Launch a Brand in Nigeria

Insight · 7 June 2024

The Impact of Nigeria's New Audience Measurement System on Media-Buying Agencies

MMP · 15 April 2024

Mastering the Art of Marketing: Insights from Tunji Adeyinka's Session at MMP 1.0

MMP · 4 March 2024

Aim One Company Marketing Mentorship Program Begins, Unveils Selected Mentees

Insight · 6 February 2024

From Fling to Forever: Cultivating Loyal Customers in a Changing Nigerian Market

MMP · 17 January 2024

Aim One Company Launches Marketing Mentorship Program: Names Mentors

Guide · 21 December 2023

Protect Your Brand This Holiday Season: Fake-Proofing Strategies

Forecast · 11 December 2023

Marketing in Nigeria in 2024: Aim One Company Forecast

Insight · 4 December 2023

The Power of stakeholder brand storytelling

News · 29 September 2023

Aim One Company Founder, Aizehi Itua, Shares Expert Advice on Wake Up Nigeria Show

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Playbook

Competitive Analysis Workbook

A working template for mapping your competitors properly, before you decide how to beat them.

Platform

Brand & Tech Series

Conversations and mentorship on where brand building meets technology.