Civic platform, Web
Forward Lagos
The resultA civic platform 4,782 Lagosians have already joined to shape their city.
The receipts
The challenge
Forward Lagos came to us as a brief for a digital campaign tool. The usual version of that is a website that pushes messages out during campaign season and goes quiet afterwards.
The people it needed to reach were young Lagosians, at home and in the diaspora, who want to understand how the state is run and have a say in it.
The assumption
"A campaign website only matters until election day."
Every brief has one. It's the belief nobody checked, and it's usually what's costing the most.
The play
We built a system instead of a campaign page. Strategy came first: a theory of change for how people move from following the conversation to taking part in it. The platform was designed around that path.
Every page answers a simple question for the visitor: what is being planned, why it matters to them, and what they can do next. We later extended it with Forward Fit, a landing page for a campus fitness concert tour that took the platform to tertiary institutions.
The film
Scope
Platform strategy deck · Theory of Change framework · Website UX and copy specification · Website design · Forward Fit campus tour landing page