Campaign, Web
Mastercard Spend and Win
The resultA promotion people understand in seconds, on the phone in their hand.
The challenge
A spend-and-win promotion lives or dies on clarity. People need to understand the mechanic quickly and trust it enough to take part.
The page had to carry the mechanic, the rules and the prize story without reading like small print.
The assumption
"Everyone reads the terms and conditions."
Every brief has one. It's the belief nobody checked, and it's usually what's costing the most.
The play
We built the page around the one question every visitor arrives with: how do I win? The mechanic comes first, in plain steps. Rules and eligibility sit close by, easy to find and never in the way.
Most people meet a card promotion on their phone, so the layout was designed for a small screen first.
Scope
Landing page design · Campaign copy · Mechanic told in plain steps · Rules and eligibility section