Performance and paid media, Nigeria
Every naira,working.
Paid media on Meta, TikTok, LinkedIn and Google, built on proper tracking and reported in plain language. We optimise for leads, sales and sign-ups, not impressions.
Media plan
Paid ads
Tracking
Landing pages
Reporting
The assumption
"Cheap clicks mean it's working."
The cheapest clicks are often the least valuable. Without tracking, it's easy to optimise for numbers that look good in a report and do nothing for the business.
We set up tracking first, build the landing pages that convert, then run and optimise campaigns against the result you actually need: a lead, a sale, a sign-up, a pre-order.
What you get.
Pick the parts you need. Most clients start with two or three and add the rest as the work proves itself.
Media planning
Channel strategy and budget split based on where your buyers are and what they cost to reach.
Campaign setup
Accounts, audiences, creative and conversion events set up properly from day one.
Conversion tracking
Pixels, events and analytics configured so every result is counted once, correctly.
Landing pages
Fast, mobile-first pages built for one action, with forms that reach your team.
Weekly optimisation
Budgets, audiences and creative adjusted every week based on results.
Plain-language reports
What we spent, what it returned, and what changes next.
How we play it.
The same four moves on every brief. Timings flex with scope.
- Week 1
Track
Audit the accounts and set up conversion tracking before any spend.
- Week 2
Build
Audiences, creative and landing pages for each campaign.
- Weeks 3 to 4
Test
Launch, test creative and audiences, and find what converts.
- Ongoing
Scale
Move budget to winners and report results monthly.
The receipts.
Work where we ran this play. Every case study shows the assumption we beat and what shipped.
The Operator's Trap
500 copies sold out within a month of launch, across every platform, according to the author. Behind the launch: a C-suite plan, a diagnostic that turns curiosity into buyers, and a platform that keeps selling.
Forward Lagos
A civic platform 4,782 Lagosians have already joined to shape their city.
Mastercard Spend and Win
A promotion people understand in seconds, on the phone in their hand.
Named Leading Brand Strategy and African Market Entry Consultancy 2026 at the MEA Markets African Excellence Awards.
About Aim One Company →Questions, answered.
What is performance marketing?
Performance marketing is paid advertising measured by specific results such as leads, sales, sign-ups or downloads, rather than reach alone. Campaigns are tracked end to end and optimised towards the result.
Which ad platforms do you manage?
We plan and manage campaigns on Meta (Facebook and Instagram), TikTok, LinkedIn and Google, and choose the mix based on your audience and goal.
Do you need access to our ad accounts?
Yes, we work inside your own ad accounts with partner access, so you keep ownership of the accounts, data and history.
How do you report results?
Monthly reports in plain language: what we spent, what it returned against the goal, what we learned and what changes next, with a live dashboard where it's useful.
Ready toplay?
Tell us where you are and where you want to be. A real person reads every brief and replies within one working day.